Privacy Policy

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include, for example, data that you enter into a contact form.

Other data is automatically collected when you visit the website by our IT systems. This mainly includes technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this and other questions regarding data protection, you can contact us at any time at the address provided in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request the restriction of the processing of your personal data under certain circumstances. You can find details in the privacy policy under 'Right to Restrict Processing'.

Analysis tools and third-party tools

When visiting our website, your browsing behavior may be statistically evaluated. This is primarily done with cookies and so-called analysis programs. The analysis of your browsing behavior is usually done anonymously; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about the options for objection in this privacy policy.

2. General information and mandatory information

Privacy Policy

The operators of this site take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating via e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

Notice regarding the responsible party

The responsible party for data processing on this website is:

Nikolai Seel
Thüngenfeld 8
58256 Ennepetal
Germany

Phone: +49 (0) 23 33 - 982 47 30
E-Mail: info@kse-lights.com

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. A simple notification by e-mail to us is sufficient for this. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

If the data processing is based on Art. 6 para. 1 lit. e or f GDPR, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection according to Art. 21 para. 1 GDPR).

If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data concerning you for such marketing purposes; this also applies to profiling, insofar as it is related to such direct marketing. If you object, your personal data will no longer be used for the purpose of direct marketing (objection according to Art. 21 para. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, affected individuals have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, their workplace, or the place of the alleged violation. The right to complain exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

SSL or TLS encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion, and correction

You have the right at any time, within the framework of applicable legal provisions, to obtain free information about your stored personal data, their origin and recipients, and the purpose of data processing, and if applicable, a right to correction, blocking, or deletion of this data. For this and for further questions regarding personal data, you can contact us at any time at the address provided in the imprint.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address provided in the imprint. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. During the verification period, you have the right to request the restriction of processing your personal data.
• If the processing of your personal data was unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of processing your personal data instead of deletion.
• If you have lodged an objection under Art. 21 para. 1 GDPR, a balancing of interests between yours and ours must be carried out. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

Objection to advertising emails

The use of contact data published in the context of the legal notice for sending unsolicited advertising and informational materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam emails.

3. Data collection on our website

Cookies

The websites partially use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can configure your browser to be informed about the setting of cookies and to allow cookies only on a case-by-case basis, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for the execution of the electronic communication process or for providing certain functions desired by you (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of his services. To the extent that other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are treated separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

No merging of this data with other data sources will take place.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose, the server log files must be collected.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. A simple notification by email to us is sufficient. The legality of the data processing operations that took place until the revocation remains unaffected by the revocation.

The data you entered in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage ceases to exist (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Registration on this website

You can register on our website to use additional features on the site. The data entered for this purpose will only be used for the purpose of utilizing the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes in the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. A simple notification by email to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.

Processing of data (customer and contract data)

We collect, process, and use personal data only to the extent necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We collect, process, and use personal data regarding the use of our websites (usage data) only to the extent necessary to enable the user to utilize the service or to bill for it.

The collected customer data will be deleted after the completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmission upon contract conclusion for online shops, retailers, and goods shipping

We only transmit personal data to third parties when this is necessary for the execution of the contract, for example, to companies responsible for the delivery of goods or to the credit institution responsible for payment processing. Further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your explicit consent, for example, for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

4. Analysis Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and allow for an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offerings and its advertising.

IP Anonymization

We have activated the IP anonymization feature on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website usage and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the storage of cookies by adjusting the settings of your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website: Deactivate Google Analytics.

More information on the handling of user data in Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing

We have concluded a contract with Google for data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic features in Google Analytics

This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain information about the age, gender, and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection."

5. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No further data will be collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke the consent given for the storage of the data, the email address, and their use for sending the newsletter at any time, for example, via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provided for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after the newsletter is canceled. Data that has been stored for other purposes remains unaffected.

6. Plugins and Tools

YouTube with enhanced privacy

Our website uses plugins from the YouTube website. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by the enhanced privacy mode. Thus, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on our website, a connection to the YouTube servers is established. The YouTube server is informed about which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your device after starting a video. With the help of these cookies, YouTube can obtain information about visitors to our website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts. The cookies remain on your device until you delete them.

If applicable, further data processing operations may be triggered after the start of a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information about data protection at YouTube can be found in their privacy policy at: https://www.youtube.com/t/privacy_at_youtube.

Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. The Vimeo server is informed about which of our pages you have visited. Additionally, Vimeo obtains your IP address. This applies even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you allow Vimeo to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

The use of Vimeo is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on handling user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

Google Web Fonts

This page uses so-called web fonts provided by Google for a consistent display of fonts. When you access a page, your browser loads the necessary web fonts into its browser cache to correctly display text and fonts.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.